Clark & Sheffield

Paying homage to its Chicago roots, Clark & Sheffield is a private label brand named after the intersection of the first Binny's location. The new label features a bold logo with customized letterforms to give an art deco-inspired touch and a cohesive presence across the lineup of wines. The color palette was changed to black, bronze, cream and white to stand out against the many black and red labels on the shelves. A touch of foil detailing gives the label a luxe look. The result is a polished, minimalist art deco-inspired label designed to stand out and look elegant on display at home as well. The black and white photo of company founder at the original store location on the side of the shipper box showcases the long standing legacy of the company.
Photography by Maddy Cox for Binny's.